Tech retailer and manufacturer Brookstone, now under the ownership of Bluestar Alliance, has chosen San Francisco 49ers running back Christian McCaffrey as its brand ambassador for the upcoming year. The three-time Pro Bowler and All-Pro athlete is set to be featured in digital, print, out-of-home advertising, and in-person events until the fall of 2025.
Ralph Gindi, Chief Operating Officer of Bluestar Alliance, conveyed the brand's philosophy, stating, “At Brookstone, we believe in enhancing everyday experiences and ‘doing life better.’ Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility, and a lifestyle that demands the best in wellness and technology.”
The collaboration will spotlight various product categories, including luggage and travel accessories, electronics, grooming, massage chairs, and more. McCaffrey, engaged to actress, model, and Miss Universe 2012, Olivia Culpo, expressed his honor, saying, “I am honored to represent Brookstone, a brand that aligns with my values and provides products that enhance not only my athletic recovery but also my daily life. With Brookstone, I can elevate my travel and day-to-day experiences in ways that also support my ability to perform on the field.”
In addition to his athletic endeavors, McCaffrey leads the Christian McCaffrey Foundation, which focuses on supporting underserved youth, those undergoing medical treatment, frontline medical workers, and providing suicide prevention for Army Veterans.
Keep an eye out for Brookstone x CMC endorsed products, available nationwide and on Brookstone’s website. Bluestar Alliance, the overarching owner, also boasts other notable brands like Hurley, Scotch & Soda, Bebe, Eli Tahari, Catherine Malandrino, and more.
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