Tech retailer and manufacturer Brookstone, under the ownership of Bluestar Alliance, has enlisted San Francisco 49ers running back Christian McCaffrey as the brand ambassador for the next year. The three-time Pro Bowler and All-Pro athlete will feature in digital, print, out-of-home advertising, and in-person events until the fall of 2025.
Ralph Gindi, Chief Operating Officer of Bluestar Alliance, expressed, “At Brookstone, we believe in enhancing everyday experiences and ‘doing life better.’ Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility, and a lifestyle that demands the best in wellness and technology.”
The partnership will focus on various product categories such as luggage and travel accessories, electronics, grooming, massage chairs, and more. McCaffrey, engaged to actress, model, and Miss Universe 2012, Olivia Culpo, stated, “I am honored to represent Brookstone, a brand that aligns with my values and provides products that enhance not only my athletic recovery but also my daily life. With Brookstone, I can elevate my travel and day-to-day experiences in ways that also support my ability to perform on the field.”
Beyond his athletic pursuits, McCaffrey heads the Christian McCaffrey Foundation, supporting underserved youth, those undergoing medical treatment, frontline medical workers, and offering suicide prevention for Army Veterans.
Look out for Brookstone x CMC endorsed products, available nationwide and on Brookstone’s website. Bluestar Alliance, the umbrella owner, also boasts brands like Hurley, Scotch & Soda, Bebe, Eli Tahari, Catherine Malandrino, and more.
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